The Bro Marketing Myth: Learn the 7 principles to ditch the hype and hustle and align your message.

WORD 2024 Cohort

Welcome to WORD – the place where you learn to clearly express what you do so the right people lean in and say, “You’re what I’ve been looking for. How do I work with you?"

(and where you say buh-bye to things like pain points and elevator pitches.)

Word will help you craft your core message and see your brilliance in a way that makes you want to share it with the world. You'll also learn how to craft your marketing message for your offers that doesn't sound generic or salesy and won't overwhelm your ideal customers.

WORD is a 4-week live training to support your immediate hands-on learning
+
Self-paced modules to support your ongoing implementation.

The 2024 cohort begins on July 25.

Investment: $400 USD. Payment options are also available.


18 Modules

Getting Started

Let me know how I can support you.

Call #1: Craft Your Core Message

Craft your compelling core message without sounding generic, being salesy, or saying too much.

Call #2: Craft the Message for Your Offers

Selling your offers starts with clearly communicating the benefits of how your offer specifically solves a problem for your ideal client. 

🖥️ Simple Prompts for Creating Content

Creating content is a foundation for your business. Whether it's speaking, social media, videos, or blogs. But if you've ever been stuck with what to create, this module will give you simple prompts to get the ideas flowing.

🖥️ The Four Layers of Messaging

Explore the four layers of messaging so you are clear, concise, and compelling without being salesy or inauthentic. 

🖥️ What's your Soul Message Archetype?

Are you the Artist, Champion, Engineer, Peace Whisperer, or Joy Maker? Your Soul Message Archetype is a fun way to see the power of your work through a new lens.

🖥️ Bonus: Trauma-Informed Messaging

Trauma-informed principles to help you be a better thought leader, communicator, and service provider.

🖥️ Create Your Signature System

Having a signature system helps you stand out from others who do similar work. It also gives your clients a map of how you will help them, building trust and a reliable system that allows them to create results.

🖥️ What's your point of view?

Express your values and unique perspectives in your business to help you attract your ideal clients.

🖥️ Ethical Ways to Use AI

10+ ways to ethically use AI without losing your unique voice and without copying other people's words.

🖥️ Formatting Tips to Elevate Your Text

Learn easy formatting tips to help people actually read and engage with your words.

🖥️ Your Message Blueprint: Create a message overview for your business

This is one of the newest systems I use for myself and my clients, and I'm sharing it with you. This message blueprint includes your core message, offers, bio, important links, and more. 

Bro Marketing Myth

7 Principles of Bro Marketing and What to Do Instead

Messaging Guide: What to Sell Without Big Promises, Formulas, or Pain Points

Tips on what to sell without overselling big promises or formulas and without using pain points to get people's attention.

Modules for this course 18
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