Standing out with your message does not require using pain points or big, empty promises. But traditional marketing is full of hype-filled gimmicky messages that intentionally trick people into buying an outcome that rarely (if ever) happens.

You can do things differently without losing sales or traction in your business.

I'll show you how, in this upcoming class where you will learn:

1. What to use instead of pain points

2. What you can promise without big, empty promises

3. Your messaging shadow and superpower

==> The class is an instant access training.

Using pain points and big, sexy promises about outcomes attracts clients who often want a quick fix. However, your ideal clients use more critical thinking and are highly skeptical of big promises. They don't want to be manipulated into buying things.

Crafting your message without pain points or big promises is setting up your client to be empowered and to create realistic results.

Approaching your message with these values in the forefront creates more sustainable business growth, attracts awesome clients, and you can sleep better at night knowing that your messaging and marketing are aligned with your values.

But if you're thinking, "Will this work?", I get it. We are taught that pain points and big promises sell! "They work," people say. But who exactly does it work for?

If the only person it works for is the business owner making money, then our business is just a simple money grab that doesn't offer real value that lets people know they matter. 

If you deeply care about your work, the world, and the impact you want to make, approaching your messaging using compassion vs. pain points and possibilities vs. big promises, your marketing will work better, your clients will be happier, and you're creating the kind of business that emulates the world you want to live in.